How to Choose the Right Colour Ties for Your Business
When choosing uniform for staff the colours that you choose can make all the difference. Luckily there are a wealth of companies out there who can create bespoke ties in the precise colour and shade that you require. It’s an ideal service for businesses who need to order something unique, but who find it’s often hard to decide on the right colour.
However, you can make it easier by considering the following factors.
Your Business Colours
The colour of tie worn by your team members is going to make a strong statement when it comes to branding, so the first thing you need to think about is whether you currently have any business colours. If so, you’ll naturally want to stick to that colour scheme for your ties. Even if you don’t have any set business colours, it can be useful to keep in mind the colour of your logo or your current premises when designing your bespoke ties.
Sometimes, particularly in a customer-facing business, the ties you pick out are going to work around an existing uniform. If that current uniform already makes use of one bold colour, it’s clearly going to be advantageous to match the ties to that colour. If your current uniforms are quite plain, a tie can be a great way to add a splash of colour without making the uniform as a whole feel too overbearing.
You need the colour of your ties to reflect the environment you’d like to foster. Luckily enough, the field of colour psychology has provided some quick and easy rules. Red, for example, is often used in very fast-paced or exciting environments, which is why you’ll often notice red as the colour of choice for fast-food restaurants and holiday camps. Green, in contrast, is seen as more soothing, so it can be a good choice for health spas and other slower, more relaxed environments. If you’re interested in creating an upscale environment, opt for more muted tones.
Finally, keep in mind that everything about your business should be centred around the customer, and that includes the colour you choose for your ties. If you’re going to be entertaining families, particularly those with young children, it’s fine to use more vibrant, eye-catching shades. If, on the other hand, you’re going to be catering mostly to businesspeople, you might want to keep things a little subtler. For the first set of customers, a very strong, bright red would work; for the second, you might want to think about a deeper red or maroon.
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