How Garment Printing Can Advance Your Brand

If you look at people’s favourite YouTubers, you’ll notice that every one of them that has been selling their merchandise is selling t-shirts with their brand on them. The power of garment prints as an advertising medium has been known for a long while now. So if you’re a small business owner or you’re planning a show in Glasgow, you might want to take advantage of t-shirt printing Glasgow companies offer to print shirts with your logo or brand on them.

The advertisement people wear

Some people may not have realised this, but printed shirts with your brand on it are a type of advertising. When people see your brand on that shirt or your employee’s uniform, it is advertising your brand. And when fans buy their favourite band’s shirt merchandise, they are paying to advertise their music band. In short, a printed shirt turns a person into a walking billboard.

And it’s not just shirts. Any garment can be used for advertising. It can be caps, jackets, pants, and even shoes. This is why rap artists in music videos tend to wear or censor branded clothing. It depends on whether the clothing company allows them to advertise their brands. They usually do allow them though, because who wouldn’t want their brand to be seen with a famous person? Such an opportunity is hard to pass up.

Printed shirts and your company

“But our company isn’t fashion related, it’s an IT company,” you might say. It doesn’t matter. Shirt designs can be used to promote your brand, no matter what kind of company you work for. But you think that your logo or brand seems out of place on a shirt? That’s not true at all. A lot of designs and art are applied to shirts and pieces of clothing. Company uniforms, for example, have the company’s logo on them and they look very professional. You can use this to advertise a new company, an exhibit, an event, and much more.

Beyond uniforms, casual wear shirts with company logos are very common and, when paired with the right base colour, can quickly catch someone’s attention. It depends on the style of your logo, and many printing companies have people that can guide you on choosing which kind of shirt to print it on, as well as other things like what base colour your logo looks good on. If you think it is expensive, there are also different ways to print out designs on your shirt. You can pick the technique you want to be used based on the design’s style, the garment’s purpose, and your budget.

Finally, printed shirts and garments can have your logo on the front, or at the back, or both, depending on your preference. It can also be of any size you want. For example, you can alter the colours of your logo to black and white if you think that would make it look more professional. This means that you can effectively customise the logo depending on the way you want it to look.

Image: Pixabay.com